Coaching that works with you,
not at you.
The body, mindset and life you actually want — built shoulder-to-shoulder with a team of coaches, psychotherapists and a physiotherapist.
GMC is the only team-led coaching organisation built around gay men. 150+ global members across 5 continents. 9 events in 2026.
As featured in
Founded by Keegan Hirst
Built by someone who had to figure it out the hard way.
Keegan Hirst is a former professional rugby league player — and the first British rugby league player to come out as gay while still playing. After years of hiding, then years of healing, he built GMC so other gay men wouldn't have to figure it out alone.
What started as a personal mission became a 10-person organisation spanning coaches, psychotherapists and a physiotherapist — with a growing community across the UK and North America.
Sound familiar?
Most coaching for gay men is either pure therapy or pure fitness.
We needed something that took both seriously at once: the body, the head, and the life you actually live.
If you've ever felt like you were thriving on the outside but knew, quietly, that something underneath wasn't right. This page is for you. You're not broken, and you're not alone. You just need the right structure, the right people, and the right work.
Real transformations
Client results
These are real GMC members. Real transformations — physical, mental and relational.
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How it works
The GMC Method
Five pillars, one integrated approach. Every pillar reinforces the others — that's what makes this different from a gym membership or a therapist.
Plan
A clear roadmap so you're never guessing.
- Know what success looks like at each stage
- Understand the common pitfalls — and how to sidestep them
- Clarity from day one, not six months in
Training
Train the whole man.
- Nutrition, sleep and physical training paired together
- Mental work: boundaries, limiting beliefs, self-talk
- No split between 'body' sessions and 'head' sessions
Support
A team behind you, not just a coach.
- Two psychotherapists and a physiotherapist on your side
- Your coaches — plural — available when you need them
- You never work through it alone
Collaboration
Not accountability. Partnership.
- We navigate life's curveballs alongside you
- Set realistic expectations together
- Stay in your corner when it gets hard
Community
A brotherhood of gay men actually doing the work.
- Online groups and live calls
- In-person events across the UK and North America
- People who get it — without you having to explain
Get the 5-Pillar Starter
A short, practical guide to the Method — how each pillar works and where to start. Free, no catch.
No spam. Unsubscribe any time.
Transparent pricing
Two ways to work with GMC
Both programmes include the GMC Method. The difference is the level of 1:1 time and specialist access. Not sure which? Book a free call and we'll tell you honestly.
Hybrid
then £197/month ongoing
Community-powered with coach support
- Access to the GMC Hub community + content
- Group workshops and monthly themed content
- Client Success Coach support
- Event member discounts
- Klarna split or payment plan available
Main Programme
then £297/month ongoing
Full specialist access — the complete GMC experience
- Everything in Hybrid, plus:
- More 1:1 coaching time with your Client Success Coach
- Full specialist access: physio (Carl) + psychotherapists (Tom & Jon)
- Full GMC content library and all live calls/workshops
- Priority event booking + larger discounts
- Founder Call: bookable access to Keegan when you really need it
Payment plans available · Klarna accepted · No hidden fees
Your team
9 People in your corner
GMC isn't a solo coach with a course. It's an organisation. Two psychotherapists, a physiotherapist, a head of performance and a team of Client Success Coaches — all working together around you.
Keegan Hirst
Founder
Ex-pro rugby league player; first openly gay British rugby league player.
Chris
Head of Performance
Harry
Head of Operations
Peadar
Client Success Coach
Ross
Client Success Coach
Martin
Client Success Coach
Jon
Psychotherapist
Tom
Psychotherapist
Carl
Physiotherapist
Personalised 1-1 support with your dedicated Success Coach, plus direct access to Keegan (founder), our physiotherapist and psychotherapists. Multiple monthly group calls to keep you progressing.
The GMC and Delivery Team
The GMC and Delivery Team
Member results
In their own words
Rated 5.0 from 65 reviews on Google
“GMC has, without any doubt, changed my life for the better. I'm clearer and razor-focused on my health and wellbeing, both physically and mentally. Friends and family are noticing the difference before I am.”
Lee
Google review
“GMC has given me the confidence to be my true self. After years of feeling stagnant, my coach, the team and the whole community helped me push past my walls — and now I feel great.”
Mark
Google review
“Where to begin? GMC is changing my life and how I look at myself. I've only been on the program since February and I've already dropped 25 lbs, about to start my build phase.”
Casey
Google review
“I joined to target my physical health while seeking community. Unexpectedly, I underwent a powerful metamorphosis. In six months, I bloomed into a confident, assertive person.”
Richard
Google review
“I joined nearly six months ago and have lost almost four stone — I feel the best I've felt in years. I've tried diets and other online coaching before, but GMC really works for me.”
Peter
Google review
“I'd been on a fitness journey for years, then took it to the next level after following GMC. It's been eye-opening — so much of what I did before was counter-productive. Highly recommend.”
David
Google review
“The support is bespoke to each person, and I've already lost 10kg. Friends and colleagues tell me I look ten years younger. I also love the workshops and the wider community.”
Timothy
Google review
“I considered getting a PT, but GMC is so much more than that. It supports your whole wellbeing, not just the physical side of getting in the gym. It's the best decision I've made.”
Kieran
Google review
“I've just completed my first three months with GMC, and my one regret is not joining sooner. I've finally found the supportive community that's enabling me to truly find myself.”
Nathan
Google review
“GMC has, without any doubt, changed my life for the better. I'm clearer and razor-focused on my health and wellbeing, both physically and mentally. Friends and family are noticing the difference before I am.”
Lee
Google review
“GMC has given me the confidence to be my true self. After years of feeling stagnant, my coach, the team and the whole community helped me push past my walls — and now I feel great.”
Mark
Google review
“Where to begin? GMC is changing my life and how I look at myself. I've only been on the program since February and I've already dropped 25 lbs, about to start my build phase.”
Casey
Google review
“I joined to target my physical health while seeking community. Unexpectedly, I underwent a powerful metamorphosis. In six months, I bloomed into a confident, assertive person.”
Richard
Google review
“I joined nearly six months ago and have lost almost four stone — I feel the best I've felt in years. I've tried diets and other online coaching before, but GMC really works for me.”
Peter
Google review
“I'd been on a fitness journey for years, then took it to the next level after following GMC. It's been eye-opening — so much of what I did before was counter-productive. Highly recommend.”
David
Google review
“The support is bespoke to each person, and I've already lost 10kg. Friends and colleagues tell me I look ten years younger. I also love the workshops and the wider community.”
Timothy
Google review
“I considered getting a PT, but GMC is so much more than that. It supports your whole wellbeing, not just the physical side of getting in the gym. It's the best decision I've made.”
Kieran
Google review
“I've just completed my first three months with GMC, and my one regret is not joining sooner. I've finally found the supportive community that's enabling me to truly find myself.”
Nathan
Google review
Independent reviews
5-Star Rated
Rated 5 stars on Google
Google Reviews5-Star Rated
Rated 5 stars on Yelp
Yelp Reviews
Your home base
The GMC Hub
Everything you need in one place. Your community, your content, your coaches — all inside the GMC Hub. Available on mobile and desktop, whenever you need it.
- Member community — connect with 166+ gay men doing the same work
- All programme content, guides and resources in one place
- Live group calls with coaches and specialists
- Monthly themed workshops and challenges
- Direct messaging to your Client Success Coach
- Event booking and early access
- Progress tracking and milestone check-ins
In person
9 Events in 2026
UK and North America. Workshops, weekends and community events — because some conversations are better in person.
London, UK
GMC Live — London
Our first public event of 2026. Open to members and non-members. A day of workshops, connection and the GMC Method in person.
Cornwall, UK
Cornwall Retreat
Days in nature with the brotherhood — rainforest hikes, fire-circle evenings and chef-prepared meals, with sauna and cold river dips to reset body and mind.
Montreal, Canada
Montreal Multi-day Event
Our first multi-day gathering in North America. Several days of workshops, training and connection in the heart of Montreal — momentum that follows you home.
Members get priority booking and larger discounts on all events.
Free resource
Get the free 5-Pillar Starter
A short, practical guide to the GMC Method — how each pillar works, what gets in the way, and where to start. Free. No catch.
No spam. Unsubscribe any time.
Got questions?
Frequently asked questions
Ready to start?
Book a free strategy call. No pitch, no pressure — just an honest conversation about whether GMC is the right fit for where you are.
Not ready to book? Get the free 5-Pillar Starter →